FRACTIONAL OFFICERSHIPS

Eugenio Alanis
3 min readDec 2, 2020

If it works for ships, planes and vacation houses, why wouldn't work for a CMO?

I can still remember about 30 years ago when I started my first business. It was not inherited, and I was not previously related with it. It was a simple fresh start in the printing and graphic design business. For several years our main customers were Marketing Officers.

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Eugenio Alanis
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Design thinker and marketing enthusiast living in Mexico.